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Item Details
Title: STRATEGIC MARKET MANAGEMENT
By: David A. Aaker
Format: Paperback

List price: £82.95


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1119392209
ISBN 13: 9781119392200
Publisher: WILEY
Pub. date: 9 September, 2021
Language: English
Returns: Returnable
Some other items by this author:
ADVERTISING MANAGEMENT (HB)
BRAND EQUITY & ADVERTISING
BRAND EQUITY & ADVERTISING
BRAND EQUITY & ADVERTISING
BRAND EQUITY & ADVERTISING (HB)
BRAND EQUITY AND ADVERTISING (HB)
BRAND EQUITY AND ADVERTISING (PB)
BRAND LEADERSHIP
BRAND LEADERSHIP (PB)
BRAND LEADERSHIP (PB)
BRAND PORTFOLIO STRATEGY
BRAND PORTFOLIO STRATEGY (HB)
BRAND RELEVANCE
BRAND RELEVANCE
BRAND RELEVANCE
BRAND RELEVANCE (HB)
BUILDING STRONG BRANDS
BUILDING STRONG BRANDS
BUILDING STRONG BRANDS (PB)
BUILDING THE BRAND-DRIVEN BUSINESS
BUILDING THE BRAND-DRIVEN BUSINESS (HB)
CONSUMERISM, 4TH ED. (PB)
CUSTOMER DATA AND PRIVACY: THE INSIGHTS YOU NEED FROM HARVARD BUSINESS REVIEW (HB)
DEVELOPING BUSINESS STRATEGIES (HB)
DEVELOPING BUSINESS STRATEGIES (HB)
ESSENTIALS OF MARKETING RESEARCH (HB)
ESSENTIALS OF MARKETING RESEARCH (HB)
ESSENTIALS OF MARKETING RESEARCH (HB)
MANAGING BRAND EQUITY
MANAGING BRAND EQUITY (HB)
MARKENRELEVANZ (HB)
MARKETING RESEARCH
MARKETING RESEARCH
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (PB)
MARKETING RESEARCH (PB)
MARKETING RESEARCH (PB)
MARKETING RESEARCH 10TH EDITION WITH SPS (HB)
MARKETING RESEARCH 7E WITH SPSS 11 AND STUDENT SURVEY SET (HB)
SPANNING SILOS (HB)
STRATEGIC MARKET MANAGEMENT
STRATEGIC MARKET MANAGEMENT (PB)
STRATEGIC MARKET MANAGEMENT (PB)
STRATEGIC MARKET MANAGEMENT (PB)
STRATEGIC MARKET MANAGEMENT (PB)
STRATEGIC MARKET MANAGEMENT (PB)
STRATEGIC MARKET MANAGEMENT (PB)
STRATEGIC MARKET MANAGEMENT (PB)
STRATEGIC MARKET MANAGEMENT (PB)
STRATEGIC MARKET MANAGEMENT 8TH EDITION (PB)
STRATEGIC MARKETING MANAGEMENT (PB)
STRATEGIC MARKETING MANAGEMENT (PB)
STRATEGY FROM THE OUTSIDE IN (HB)
STRATEGY FROM THE OUTSIDE IN: PROFITING FROM CUSTOMER VALUE
THREE THREATS TO BRAND RELEVANCE
THREE THREATS TO BRAND RELEVANCE
THREE THREATS TO BRAND RELEVANCE



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