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Item Details
Title: THE GLOBAL PUBLIC RELATIONS HANDBOOK
THEORY, RESEARCH, AND PRACTICE
By: Krishnamurthy Sriramesh (Editor), Dejan Vercic (Editor)
Format: Hardback

List price: £230.00
Our price: £207.00
Discount:
10% off
You save: £23.00
ISBN 10: 1138043141
ISBN 13: 9781138043145
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 8 December, 2017
Edition: 3rd New edition
Pages: 400
Synopsis: Now in its Third Edition, The Global Public Relations Handbook: Theory, Research, and Practice continues to offer a global discussion on the history, development, and current status of the public relations industry. This new edition opens with a foundation in theory, delving into the ten generic principles that can be employed by public relations strategists. It features country-specific chapters that explore public relations practice in Africa, Asia, Europe, and the Americas. Contributors devote further attention to the status of public relations education in their respective countries, professionalism and ethics, new technologies and social media, and increased public diplomacy. Each country-specific chapter includes a case study typifying public relations practice in that country.
Illustrations: Following last edn; 8 Tables, black and white
Publication: UK
Imprint: Routledge
Returns: Returnable
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PERSPECTIVES ON PUBLIC RELATIONS RESEARCH
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PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT IN EUROPE
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PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT IN EUROPE (HB)
PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT IN EUROPE (PB)
PUBLIC RELATIONS IN ASIA (HB)
PUBLIC RELATIONS METRICS
PUBLIC RELATIONS METRICS
PUBLIC RELATIONS METRICS
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PUBLIC RELATIONS RESEARCH (HB)
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THE GLOBAL PUBLIC RELATIONS HANDBOOK
THE GLOBAL PUBLIC RELATIONS HANDBOOK
THE GLOBAL PUBLIC RELATIONS HANDBOOK
THE GLOBAL PUBLIC RELATIONS HANDBOOK
THE GLOBAL PUBLIC RELATIONS HANDBOOK
THE GLOBAL PUBLIC RELATIONS HANDBOOK (HB)
THE GLOBAL PUBLIC RELATIONS HANDBOOK (PB)
THE GLOBAL PUBLIC RELATIONS HANDBOOK, REVISED AND EXPANDED EDITION
THE GLOBAL PUBLIC RELATIONS HANDBOOK, REVISED AND EXPANDED EDITION
THE GLOBAL PUBLIC RELATIONS HANDBOOK, REVISED AND EXPANDED EDITION
THE GLOBAL PUBLIC RELATIONS HANDBOOK, REVISED AND EXPANDED EDITION
THE GLOBAL PUBLIC RELATIONS HANDBOOK, REVISED AND EXPANDED EDITION
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