A CONTINUOUS LIMIT FOR THE "CONTAGIOUS" BINOMIAL DISTRIBUTION

A CONTINUOUS LIMIT FOR THE CONTAGIOUS BINOMIAL DISTRIBUTION (HB)

A DYNAMIC SALES CALL POLICY MODEL

A DYNAMIC SALES CALL POLICY MODEL (HB)

A MODEL FOR PRODUCT LINE DECISIONS

A MODEL FOR PRODUCT LINE DECISIONS CLAS (PB)

A MODEL FOR PRODUCT LINE DECISIONS (HB)

A MODEL FOR STRATEGIC PLANNING OF FAMILY PLANNING PROGRAMS

A MODEL FOR STRATEGIC PLANNING OF FAMILY PLANNING PROGRAMS (HB)

A MODEL FOR THE MANAGEMENT OF A FAMILY PLANNING SYSTEM

A MODEL FOR THE MANAGEMENT OF A FAMILY PLANNING SYSTEM

A MODEL FOR THE MANAGEMENT OF A FAMILY PLANNING SYSTEM (HB)

A MULTIPLE-PRODUCT SALES FORCE ALLOCATIO (PB)

A MULTIPLE-PRODUCT SALES FORCE ALLOCATION MODEL

A MULTIPLE-PRODUCT SALES FORCE ALLOCATION MODEL (HB)

A PROBABILITY DIFFUSION MODEL OF DYNAMIC MARKET BEHAVIOR

A PROBABILITY DIFFUSION MODEL OF DYNAMIC MARKET BEHAVIOR (HB)

A QUANTITATIVE APPROACH TO NEW PRODUCT D (PB)

A QUANTITATIVE APPROACH TO NEW PRODUCT DECISION MAKING

A QUANTITATIVE APPROACH TO NEW PRODUCT DECISION MAKING

A QUANTITATIVE APPROACH TO NEW PRODUCT DECISION MAKING

A STOCHASTIC RESPONSE MODEL WITH APPLICATION TO BRAND CHOICE

A STOCHASTIC RESPONSE MODEL WITH APPLICATION TO BRAND CHOICE (HB)

A STRATEGIC PLANNING MODEL FOR THE MANAG (PB)

A STRATEGIC PLANNING MODEL FOR THE MANAGEMENT OF A FAMILY PLANNING SYSTEM

A STRATEGIC PLANNING MODEL FOR THE MANAGEMENT OF A FAMILY PLANNING SYSTEM - PRIMARY SOURCE EDITION

ADVERTIZING, BUDGETING AND GEOGRAPHIC ALLOCATION (CLASSIC REPRINT)

AN EMERGING PROCESS OF BUILDING MODELS F (PB)

AN EMERGING PROCESS OF BUILDING MODELS FOR MANAGEMENT DECISION MAKERS

AN EMERGING PROCESS OF BUILDING MODELS FOR MANAGEMENT DECISION MAKERS (HB)

AN ON-LINE TECHNIQUE FOR ESTIMATING AND ANALYZING COMPLEX MODELS

AN ON-LINE TECHNIQUE FOR ESTIMATING AND ANALYZING COMPLEX MODELS (CLASSIC REPRINT)

AN ON-LINE TECHNIQUE FOR ESTIMATING AND ANALYZING COMPLEX MODELS (HB)

CLUSTERS OF CONSUMER INTERESTS AND SPHERES OF INFLUENCE OF OPINION LEADERS

CLUSTERS OF CONSUMER INTERESTS AND SPHERES OF INFLUENCE OF OPINION LEADERS (HB)

COMPUTER APPLICATIONS IN MARKETING RESEARCH

DIRECT ASSESSMENT OF CONSUMER UTILITY FUNCTIONS

DIRECT ASSESSMENT OF CONSUMER UTILITY FUNCTIONS

DISTRIBUTED LAG MODELS OF RESPONSE TO A COMMUNICATIONS MIX (CLASSIC REPRINT)

ENDOGENOUS MODELING OF LATE ENTRY PENALTIES FOR PACKAGED GOODS

ENDOGENOUS MODELING OF LATE ENTRY PENALTIES FOR PACKAGED GOODS (HB)

ESTIMATING THE DYNAMIC EFFECTS OF MARKET (PB)

EVOLUTIONARY MODELING IN THE ANALYSIS OF (PB)

EVOLUTIONARY MODELING IN THE ANALYSIS OF NEW PRODUCTS

EVOLUTIONARY MODELING IN THE ANALYSIS OF NEW PRODUCTS (HB)

IDEAS ON A DECISION-INFORMATION SYSTEM FOR FAMILY PLANNING

IDEAS ON A DECISION-INFORMATION SYSTEM FOR FAMILY PLANNING

IDEAS ON A DECISION-INFORMATION SYSTEM FOR FAMILY PLANNING (HB)

IMPLEMENTATION OF MANAGEMENT SCIENCE IN MARKETING

IMPLEMENTATION OF MANAGEMENT SCIENCE IN MARKETING (CLASSIC REPRINT)

INTRODUCTION TO MANAGEMENT SCIENCE AND MARKETING

INTRODUCTION TO MANAGEMENT SCIENCE AND MARKETING

INTRODUCTION TO MANAGEMENT SCIENCE AND MARKETING (HB)

JOURNAL DE PHARMACIE ET DE CHIMIE (39; V. 1861)

MARKET RESPONSE MODELS FOR THE ANALYSIS OF NEW PRODUCTS

MARKET RESPONSE MODELS FOR THE ANALYSIS OF NEW PRODUCTS (CLASSIC REPRINT) (PB)

MARKET RESPONSE MODELS FOR THE ANALYSIS OF NEW PRODUCTS (HB)

MARKET RESPONSE TO THE LEGITIMATION OF A BRAND APPEAL

MARKET RESPONSE TO THE LEGITIMATION OF A BRAND APPEAL (HB)

MARKET SHARE REWARDS TO PIONEERING BRAND (PB)

MARKET SHARE REWARDS TO PIONEERING BRANDS

MARKET SHARE REWARDS TO PIONEERING BRANDS

MARKET SHARE REWARDS TO PIONEERING BRANDS

MARKET SHARE REWARDS TO PIONEERING BRANDS

MARKET SHARE REWARDS TO PIONEERING BRANDS (HB)

MARKET SHARE REWARDS TO PIONEERING BRANDS (HB)

MARKET SHARE REWARDS TO PIONEERING BRANDS (HB)

MARKET SHARE REWARDS TO PIONEERING BRANDS (PB)

MARKETING ENTRY STRATEGY FORMULATION

MARKETING ENTRY STRATEGY FORMULATION

MARKETING ENTRY STRATEGY FORMULATION (HB)

MARKETING INFORMATION SYSTEMS

MONOGRAPHIEN ZUR WELTGESCHICHTE (1 )

NEW PRODUCT DECISIONS

NEW PRODUCT DECISIONS

NEW PRODUCT DECISIONS (HB)

NEW PRODUCT DECISIONS: INFORMATION DISCO (PB)

NEW PRODUCT DECISIONS: INFORMATION DISCO (PB)

ON THE LIMITING FORM OF THE CONTAGIOUS BINOMIAL DISTRIBUTION AND ITS APPLICATION IN STOCHASTIC MODELS OF CHOICE BEHAVIOR

ON THE LIMITING FORM OF THE CONTAGIOUS BINOMIAL DISTRIBUTION AND ITS APPLICATION IN STOCHASTIC MODELS OF CHOICE BEHAVIOR (HB)

PATTERNS OF OVERLAP IN OPINION LEADERSHIP AND INTEREST FOR SELECTED CATEGORIES OF PURCHASING ACTIVITY (CLASSIC REPRINT) (PB)

PATTERNS OF OVERLAP IN OPINION LEADERSHIP AND INTEREST FOR SELECTED CATEGORIES OF PURCHASING ACTIVITY (HB)

PATTERNS OF OVERLAP IN OPINION LEADERSHIP AND INTEREST FOR SELECTED CATEGORIES OF PURCHASING ACTIVITY (PB)

PERSONAL SELLING DECISIONS

PERSONAL SELLING DECISIONS (CLASSIC REPRINT)

PERSONAL SELLING DECISIONS (HB)

PERSONAL SELLING DECISIONS - PRIMARY SOURCE EDITION

PRE-TEST-MARKET MODELS

PRE-TEST-MARKET MODELS (HB)

PRICE AND NON-PRICE DETERMINATION IN THE (PB)

PRICE AND NON-PRICE DETERMINATION IN THE (PB)

PRICE AND NON-PRICE DETERMINATION IN THE MULTIPRODUCT FIRM

PRICE AND NON-PRICE DETERMINATION IN THE MULTIPRODUCT FIRM (HB)

PRICE AND NON-PRICE DETERMINATION IN THE MULTIPRODUCT FIRM - PRIMARY SOURCE EDITION

PRICING DECISIONS

PRICING DECISIONS (CLASSIC REPRINT)

PRICING DECISIONS (HB)

PRODUCT INTERDEPENDENCY IN NEW PRODUCT DECISIONS

PRODUCT INTERDEPENDENCY IN NEW PRODUCT DECISIONS (CLASSIC REPRINT)

PRODUCT INTERDEPENDENCY IN NEW PRODUCT DECISIONS (HB)

PRODUCT PLANNING DECISION

PRODUCT PLANNING DECISION (CLASSIC REPRINT)

PRODUCT PLANNING DECISION (HB)

QUANTITATIVE APPROACH TO NEW PRODUCT DECISION MAKING (HB)

SPRINTER

SPRINTER

SPRINTER

SPRINTER (HB)

SPRINTER (HB)

SPRINTER MOD I

SPRINTER MOD I (HB)

SPRINTER MOD I: A BASIC NEW PRODUCT ANAL (PB)

STOCHASTIC CONSUMER MODELS

STOCHASTIC CONSUMER MODELS (HB)

STOCHASTIC MODELS OF CONSUMER RESPONSE

STOCHASTIC MODELS OF CONSUMER RESPONSE (HB)

STRATEGIC PLANNING MODEL FOR THE MANAGEMENT OF A FAMILY PLANNING SYSTEM (HB)

USING A MODEL AS A PRACTICAL MANAGEMENT TOOL FOR FAMILY PLANNING PROGRAMS

USING A MODEL AS A PRACTICAL MANAGEMENT TOOL FOR FAMILY PLANNING PROGRAMS (HB)