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Item Details
Title: RAISING THE CORPORATE UMBRELLA
CORPORATE COMMUNICATIONS IN THE TWENTY-FIRST CENTURY
By: Philip J. Kitchen, Don Schultz
Format: Paperback

List price: £44.99
Our price: £39.37
Discount:
12.5% off
You save: £5.62
ISBN 10: 134942532X
ISBN 13: 9781349425327
Availability: Usually dispatched within 1-3 weeks.
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Publisher: PALGRAVE MACMILLAN
Pub. date: 1 January, 2001
Edition: Softcover reprint of the original 1st ed. 2001
Pages: 432
Synopsis: Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
Illustrations: biography
Publication: UK
Imprint: Palgrave Macmillan
Returns: Returnable
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THE DOMINANT INFLUENCE OF MARKETING IN THE 21ST CENTURY
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THE EVOLUTION OF INTEGRATED MARKETING COMMUNICATIONS
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THE EVOLUTION OF INTEGRATED MARKETING COMMUNICATIONS
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THE FUTURE OF MARKETING
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THE RHETORIC AND REALITY OF MARKETING
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