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Item Details
Title:
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RESEARCH METHODS IN TOURISM, HOSPITALITY AND EVENTS MANAGEMENT
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By: |
Paul Brunt, Susan Horner, Natalie Semley |
Format: |
Hardback |
List price:
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£181.00 |
Our price: |
£162.90 |
Discount: |
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You save:
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£18.10 |
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ISBN 10: |
1473919142 |
ISBN 13: |
9781473919143 |
Availability: |
Usually dispatched within 1-3 weeks.
Delivery
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Stock: |
Currently 0 available |
Publisher: |
SAGE PUBLICATIONS LTD |
Pub. date: |
1 October, 2017 |
Pages: |
360 |
Description: |
A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. |
Synopsis: |
In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional `by-hand' methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of Powerpoint slides for lecturers.Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management. |
Publication: |
UK |
Imprint: |
SAGE Publications Ltd |
Returns: |
Returnable |
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