MARKETING STRATEGY: A DECISION FOCUSED APPROACH by Orville C. Walker ( 9780071263917 ) - Books & Audio Books at Pickabook.co.uk

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Item Details

Title:

MARKETING STRATEGY: A DECISION FOCUSED APPROACH

By:

Orville C. Walker

Format:

Paperback / softback

List price:	£43.99
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

0071263918

ISBN 13:

9780071263917

Publisher:

MCGRAW-HILL EDUCATION - EUROPE

Pub. date:

1 February, 2008

Edition:

6 ed

Pages:

384

Description:

Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing''s cross/inter-functional relationships. This book helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

Returns:

Returnable

Some other items by this author:

GETTING TO PLAN B (HB)

MARKETING MANAGEMENT (HB)

MARKETING MANAGEMENT (PB)

MARKETING MANAGEMENT (PB)

MARKETING MANAGEMENT (PB)

MARKETING MANAGEMENT: A STRATEGIC DECISION-MAKING APPROACH (PB)

MARKETING MANAGEMENT: A STRATEGIC DECISION-MAKING APPROACH (PB)

MARKETING MANAGEMENT: A STRATEGIC DECISION-MAKING APPROACH (PB)

MARKETING STRATEGY

MARKETING STRATEGY

MARKETING STRATEGY (HB)

MARKETING STRATEGY (HB)

MARKETING STRATEGY (PB)

MARKETING STRATEGY (PB)

MARKETING STRATEGY (PB)

MARKETING STRATEGY (PB)

MARKETING STRATEGY (PB)

MARKETING STRATEGY: A DECISION FOCUSED APPROACH (PB)

MARKETING STRATEGY: A DECISION-FOCUSED APPROACH (PB)

THE NEW BUSINESS ROAD TEST (PB)

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