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Item Details
| Title:
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MARKETING STRATEGY
A DECISION FOCUSED APPROACH |
| By: |
Orville C. Walker, John W. Mullins, Jr. Harper W. Boyd |
| Format: |
Paperback |
| List price:
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£116.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0073381152 |
| ISBN 13: |
9780073381152 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 March, 2010 |
| Edition: |
7th Revised edition |
| Pages: |
368 |
| Description: |
Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text helps students integrate what they have learned about analytical tools and the 4P's of marketing within a framework of competitive strategy. |
| Synopsis: |
"Marketing Strategy, 7/e" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. |
| Illustrations: |
black & white tables, diagrams, figures |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Non-returnable |
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