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Item Details
Title:
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MARKETING STRATEGY
A DECISION FOCUSED APPROACH |
By: |
Orville C. Walker, John W. Mullins, Jr. Harper W. Boyd |
Format: |
Paperback |
List price:
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£84.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0073529893 |
ISBN 13: |
9780073529899 |
Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
Pub. date: |
31 October, 2007 |
Edition: |
6th Revised edition |
Pages: |
368 |
Description: |
Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. |
Synopsis: |
"Marketing Strategy 6/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. The book's strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. |
Publication: |
US |
Imprint: |
McGraw Hill Higher Education |
Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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