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Item Details
| Title:
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PREFACE TO MARKETING MANAGEMENT
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| By: |
J.Paul Peter |
| Format: |
Paperback |
| List price:
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£41.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0071283358 |
| ISBN 13: |
9780071283359 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 November, 2007 |
| Edition: |
11 Rev ed |
| Pages: |
288 |
| Description: |
Offers an overview for critical issues in marketing management. This book is useful for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. It also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts. |
| Illustrations: |
Illustrations |
| Returns: |
Returnable |
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