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Item Details
| Title:
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MARKETING MANAGEMENT
KNOWLEDGE AND SKILLS |
| By: |
J.Paul Peter, Jr. James H. Donnelly |
| Format: |
Hardback |
| List price:
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£89.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0072552174 |
| ISBN 13: |
9780072552171 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 April, 2003 |
| Edition: |
7th Revised edition |
| Series: |
McGraw-Hill/Irwin Series in Marketing |
| Pages: |
896 |
| Description: |
Serves as an overview for critical issues in marketing management. Aiming to enhance knowledge of marketing management and advance student skills, this text features comprehensive chapters that analyze the marketing process and give students the foundation needed for success in marketing management through 45 cases. |
| Synopsis: |
"Marketing Management: Knowledge and Skills, 7/e", by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies. |
| Illustrations: |
illustrations |
| Publication: |
UK |
| Imprint: |
McGraw-Hill Publishing Co. |
| Returns: |
Non-returnable |
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