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Item Details
Title: PREFACE TO MARKETING MANAGEMENT
By: J.Paul Peter
Format: Paperback

List price: £113.99


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ISBN 10: 0073380962
ISBN 13: 9780073380964
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 1 November, 2007
Edition: 11 Rev ed
Pages: 288
Description: Offers an overview for critical issues in marketing management. This book is suitable for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. It is also intends to help in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Illustrations: illustrations
Returns: Returnable
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