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Item Details
The item which you searched for
has been replaced by a newer edition. To view details of the newer edition
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| Title:
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CONSUMER BEHAVIOR
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| By: |
J.Paul Peter |
| Format: |
Hardback |
| List price:
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£124.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0073529850 |
| ISBN 13: |
9780073529851 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
12 January, 2007 |
| Edition: |
8 Rev ed |
| Pages: |
576 |
| Description: |
Offers a look at consumer behavior in order to guide successful marketing activities. This book''s organizing factor is the Wheel of Consumer Analysis. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. |
| Illustrations: |
Illustrations, map |
| Returns: |
Returnable |
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