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Item Details
Title:
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ESSENTIALS OF MARKETING RESEARCH
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By: |
Joseph F. Hair, Mary Wolfinbarger, Robert P Bush |
Format: |
Paperback |
List price:
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£147.99 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
0073404829 |
ISBN 13: |
9780073404820 |
Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
Pub. date: |
1 January, 2010 |
Edition: |
2nd Revised edition |
Pages: |
416 |
Description: |
Offering a review of a variety of marketing research topics, this book takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. It includes coverage of sample size rules-of-thumb, and explains the importance of market research tools and techniques. |
Synopsis: |
"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects. |
Illustrations: |
Illustrations |
Publication: |
US |
Imprint: |
McGraw Hill Higher Education |
Returns: |
Returnable |
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A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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