 |
|
|
Item Details
| Title:
|
MARKETING RESEARCH
|
| By: |
Eric Shiu, Joe F. Hair, Robert P. Bush |
| Format: |
Paperback |
| List price:
|
£60.99 |
|
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
|
| ISBN 10: |
0077117069 |
| ISBN 13: |
9780077117061 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 March, 2009 |
| Edition: |
European ed |
| Series: |
UK Higher Education Business Marketing |
| Pages: |
736 |
| Description: |
Offers a comprehensive introduction to the practice and importance of marketing research in the business world. This title takes students step by step through the research process to help them structure their own successful research project. It includes balanced coverage of qualitative and quantitative research methods. |
| Synopsis: |
This first European edition of "Marketing Research", by Eric Shui, Joseph Hair, Robert Bush and David Ortinau provides students with a comprehensive introduction to the practice and importance of marketing research in the business world. Written to meet the needs of students, the authors have brought together rigorous theory with applications to nurture the students' ability to apply research principles to real marketing scenarios. The text takes students step by step through the research process to help them structure their own successful research project. Beginning by outlining the principles of qualitative and quantitative research methods, the text guides students through the process of ensuring their questionnaire design obtains accurate data, and finally concludes with a full section on preparing, analyzing and presenting their data.Key features of this edition include: balanced coverage of qualitative and quantitative research methods, giving clear instructions on managing interviews and focus groups and also how to conduct surveys; experimental and test marketing European and global examples and cases, including Adidas, Guinness, Nokia and Second Life; and, a wealth of pedagogical features including review and discussion questions. These features are designed to aid learning and make the subject more accessible for students. The book contains a unique continuing case about a bustling city restaurant called Jimmy Spice's. The case explores how the owner researches his customer base and how he interprets and analyses the results of his surveys and interviews, helping students to understand how they can plan their own research project. This book contains illustrations of how new technology is being used and how it will help to shape marketing research in the future. It offers additional sample databases for use in class assignments. Fully integrated throughout, these datasets support the research projects and cases discussed in the text.Each database works with SPSS to create an activity for students to complete as they work through the text. |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|