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Item Details
Title:
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MKTG (MARKETING COURSEMATE PRINTED ACCESS CARD)
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By: |
Carl McDaniel, Joseph F. Hair, Charles W. Lamb |
Format: |
Mixed media product |
List price:
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£40.99 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
1133190111 |
ISBN 13: |
9781133190110 |
Publisher: |
CENGAGE LEARNING, INC |
Pub. date: |
8 March, 2012 |
Edition: |
6th Revised edition |
Pages: |
400 |
Description: |
Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, "MKTG6" is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. "MKTG6" employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. |
Synopsis: |
Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, *MKTG6* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. *MKTG6* employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. *MKTG6* also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. |
Illustrations: |
Illustrations |
Publication: |
US |
Imprint: |
South-Western College Publishing |
Returns: |
Returnable |
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