 |
|
|
Item Details
| Title:
|
ESSENTIALS OF MARKETING RESEARCH
|
| By: |
Prof Joseph F. Hair, Mary Celsi, Mary Wolfinbarger |
| Format: |
Paperback |
| List price:
|
£185.99 |
|
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
|
| ISBN 10: |
0078028817 |
| ISBN 13: |
9780078028816 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 October, 2012 |
| Edition: |
3rd Revised edition |
| Series: |
Irwin Marketing |
| Pages: |
432 |
| Description: |
Gives students a strong command of market research principles, while being short enough to use alongside cases or projects. This title takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. |
| Synopsis: |
"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects. |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |
|
|
|
 |
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|