Visit our new collection website
www.collectionsforschool.co.uk
SCHOOL BOOKS
KEY STAGES
BEST SELLERS
BOOK AWARDS
NEW FICTION
HOME
FURTHER EDUCATION
SECONDARY
PRIMARY
COLLECTIONS
VIEW BASKET
CHECK-OUT
MY ACCOUNT
HELP
Title / ISBN13
ISBN / EAN
Author
Publisher
Series
Category
Email:
Subscribe to news & offers:
Need assistance?
Log In/Register
CATEGORY BROWSE
Arts
Agriculture
Biography
Business
Children's
Computing
Earth Sciences
Economics
Educational
Engineering
English Language Teaching (ELT)
Environment
Family
Fiction
Finance
Geography
Home
Humanities
Industry
Information
Information Technology
Interdisciplinary Subjects
Language
Law
Leisure Interests
Literature
Mathematics
Medicine
Planning
Practical Interests
Reference
Science
Social Sciences
Sport
Technology
Travel
Veterinary Science
ABOUT US
About Us
Contact Us
Terms & Conditions
Item Details
Title:
INTRODUCTION TO MARKETING
By:
Prof C. Lamb, Prof Joseph F. Hair, Prof Carl McDaniel
Format:
Mixed media product
List price:
£65.99
We currently do not stock this item, please contact the publisher directly for further information.
ISBN 10:
1408069717
ISBN 13:
9781408069714
Publisher:
CENGAGE LEARNING EMEA
Pub. date:
3 February, 2012
Pages:
250
Publication:
UK
Imprint:
Cengage Learning EMEA
Returns:
Returnable
Some other items by this author:
A PRIMER ON PARTIAL LEAST SQUARES STRUCTURAL EQUATION MODELING (PLS-SEM)
A PRIMER ON PARTIAL LEAST SQUARES STRUCTURAL EQUATION MODELING (PLS-SEM) (PB)
A PRIMER ON PARTIAL LEAST SQUARES STRUCTURAL EQUATION MODELING (PLS-SEM) (PB)
AISEMARKETING ESSENTIALS (PB)
BEAUTY WON ME OVER
BEAUTY WON ME OVER (HB)
BUSINESS WORLD (HB)
BUSINESS WORLD (PB)
BUSINESS WORLD (PB)
BUSINESS WORLD (PB)
BUSINESS WORLD (PB)
CONTEMPORARY MARKETING RESEARCH (HB)
CONTEMPORARY MARKETING RESEARCH (HB)
ESSENTIALS OF BUSINESS RESEARCH (PB)
ESSENTIALS OF BUSINESS RESEARCH METHODS
ESSENTIALS OF BUSINESS RESEARCH METHODS
ESSENTIALS OF BUSINESS RESEARCH METHODS
ESSENTIALS OF BUSINESS RESEARCH METHODS (PB)
ESSENTIALS OF MARKETING
ESSENTIALS OF MARKETING
ESSENTIALS OF MARKETING
ESSENTIALS OF MARKETING
ESSENTIALS OF MARKETING (PB)
ESSENTIALS OF MARKETING (PB)
ESSENTIALS OF MARKETING (PB)
ESSENTIALS OF MARKETING (PB)
ESSENTIALS OF MARKETING (PB)
ESSENTIALS OF MARKETING RESEARCH (PB)
ESSENTIALS OF MARKETING RESEARCH (PB)
ESSENTIALS OF MARKETING RESEARCH (PB)
ESSENTIALS OF MARKETING WITH INFOTRAC (PB)
FUNDAMENTOS DE MARKETING (PB)
FUTURE OF BUSINESS (HB)
FUTURE OF BUSINESS (HB)
INTRODUCTION TO BUSINESS
INTRODUCTION TO BUSINESS (HB)
INTRODUCTION TO MARKETING (PB)
INTRODUCTION TO MARKETING, INTERNATIONAL EDITION (PB)
INTRODUCTION TO MARKETING, INTERNATIONAL EDITION (PB)
INVESTIGACION DE MERCADOS (PB)
MARKETING
MARKETING
MARKETING (HB)
MARKETING (HB)
MARKETING (HB)
MARKETING (HB)
MARKETING (PB)
MARKETING (PB)
MARKETING (PB)
MARKETING 5E (PB)
MARKETING ESS/MARKETING CMATEPAC
MARKETING RESEARCH
MARKETING RESEARCH
MARKETING RESEARCH
MARKETING RESEARCH (HB)
MARKETING RESEARCH (HB)
MARKETING RESEARCH (INT'L ED) (PB)
MARKETING RESEARCH (PB)
MARKETING RESEARCH (PB)
MARKETING RESEARCH ESSENTIALS
MARKETING RESEARCH ESSENTIALS
MARKETING RESEARCH ESSENTIALS
MARKETING RESEARCH ESSENTIALS (PB)
MARKETING RESEARCH ESSENTIALS (PB)
MARKETING RESEARCH ESSENTIALS (PB)
MARKETING RESEARCH ESSENTIALS (PB)
MARKETING RESEARCH ESSENTIALS (PB)
MARKETING RESEARCH ESSENTIALS (PB)
MARKETING RESEARCH ESSENTIALS (PB)
MARKETING RESEARCH WITH SPSS (HB)
MARKETING RESEARCH, TENTH EDITION (PB)
MKTG
MKTG (BOOK ONLY)
MKTG (MARKETING COURSEMATE PRINTED ACCESS CARD)
MKTG (WITH MINDTAP MARKETING, 1 TERM (6 MONTHS) PRINTED ACCESS CARD)
MKTG (WITH MINDTAP, 1 TERM PRINTED ACCESS CARD)
MKTG (WITH MKTG ONLINE, 1 TERM (6 MONTHS) PRINTED ACCESS CARD)
MKTG (WITH MKTG ONLINE, 1 TERM (6 MONTHS) PRINTED ACCESS CARD)
MKTG 3.0 (PB)
MKTG 4
MKTG 8 (WITH COURSEMATE PRINTED ACCESS CARD)
MKTG 9 (WITH ONLINE, 1 TERM (6 MONTHS) PRINTED ACCESS CARD)
MKTG A SOUTH-ASIAN PERSPECTIVE WITH COURSEMATE
MKTG2
MULTIVARIATE DATA ANALYSIS
MULTIVARIATE DATA ANALYSIS (HB)
MULTIVARIATE DATA ANALYSIS (HB)
MULTIVARIATE DATA ANALYSIS (HB)
MULTIVARIATE DATA ANALYSIS (PB)
MULTIVARIATE DATA ANALYSIS (PB)
MULTIVARIATE DATA ANALYSIS (PB)
MULTIVARIATE DATA ANALYSIS: PEARSON NEW INTERNATIONAL EDITION (PB)
PARADISE FOR SALE (PB)
PRINCIPLES OF MARKETING (HB)
PROCEEDINGS OF THE 1996 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE (HB)
PROCEEDINGS OF THE 1997 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE (HB)
SALES MANAGEMENT (HB)
SALES MANAGEMENT (PB)
SPSS 11.0 FOR WINDOWS
SPSS 11.0 FOR WINDOWS STUDENT VERSION
STRATEGIC MARKETING MANAGEMENT (PB)
STUDYGUIDE FOR MKTG BY LAMB, CHARLES W., ISBN 9781133190110 (PB)
TALES FROM SHAKESPEARE (PB)
THE BEST OF THE FUTURE OF BUSINESS (PB)
THE ESSENTIALS OF BUSINESS RESEARCH METHODS
THE ESSENTIALS OF BUSINESS RESEARCH METHODS
THE ESSENTIALS OF BUSINESS RESEARCH METHODS
THE ESSENTIALS OF BUSINESS RESEARCH METHODS (HB)
THE ESSENTIALS OF BUSINESS RESEARCH METHODS (PB)
THE ESSENTIALS OF THE FUTURE OF BUSINESS (PB)
THE FUTURE OF BUSINESS (PB)
THE FUTURE OF BUSINESS (PB)
THE FUTURE OF BUSINESS (PB)
TRAIL MAGIC (PB)
VALUEPACK:MULTIVARIATE DATA ANALYSIS/SPSS 15.0 STUDENT VERSION FOR WINDOWS
WILEYPLUS STAND-ALONE TO ACCOMPANY MARKETING RESEARCH ESSENTIALS, SIXTH EDITION WITH SPSS
WORLD OF BUSINESS (HB)
TOP SELLERS IN THIS CATEGORY
The Challenger Sale
(Paperback)
By:
Brent Adamson, Matthew Dixon
Penguin Books Ltd
Our Price :
£12.40
Pitch Anything
(Hardback)
By:
Oren Klaff
McGraw-Hill Education - Europe
Our Price :
£13.13
The 22 Immutable Laws Of Marketing
(Paperback)
By:
Al Ries, Jack Trout
Profile Books Ltd
Our Price :
£7.29
The Effortless Experience
(Paperback)
By:
Matthew Dixon, Nicholas Toman, Rick DeLisi
Penguin Books Ltd
Our Price :
£12.40
Blue Ocean Strategy, Expanded
(Hardback)
By:
W.Chan Kim, Renee A. Mauborgne
Harvard Business Review Press
Our Price :
£19.55
BROWSE FOR BOOKS IN RELATED CATEGORIES
ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
business & management
sales & marketing
Information provided by
www.pickabook.co.uk
SHOPPING BASKET
Your basket is empty
Total Items:
0
Tweet this!
Stumble Upon
Blogger
Delicious
Digg
Facebook
AddThis
NEW
Ramadan and Eid al-Fitr
By:
SARA KHAN
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
Learning
That''s My Story!: Drama for Confidence, Communication and C...
By:
ADAM POWER-ANNAND
The ability to communicate is an essential life skill for all children, underpinning their confidence, personal and social wellbeing, and sense of self.
Learning
Power of 2
By:
DAVID JOSEPH SHARP
Learning
Reading Lessons
By:
CAROL ATHERTON
Easter
Greg the Sausage Roll: Egg-cellent Easter Adventure
By:
MARK HOYLE
Easter
Dear Easter Bunny
By:
MAXINE LEE-MACKIE
Easter
We''re Going on an Egg Hunt
By:
GOLDIE HAWK
Picture Book
Bowerbird
By:
JULIA DONALDSON
Picture Book
Mummy and Me
By:
LYDIA BRIGHT