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Item Details
| Title:
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REVENUE MANAGEMENT
A PRACTICAL PRICING PERSPECTIVE |
| By: |
Ian Yeoman (Editor), Una McMahon-Beattie (Editor) |
| Format: |
Hardback |
| List price:
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£109.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0230241417 |
| ISBN 13: |
9780230241411 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
8 December, 2010 |
| Pages: |
273 |
| Description: |
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries. |
| Synopsis: |
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries. |
| Illustrations: |
XX, 273 p. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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