| Title:
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YIELD MANAGEMENT
STRATEGIES FOR THE SERVICE INDUSTRIES |
| By: |
Anthony Ingold, Ian Yeoman, Una McMahon-Beattie |
| Format: |
Paperback |
| List price:
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£85.99 |
| Our price: |
£81.69 |
| Discount: |
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| You save:
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£4.30 |
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| ISBN 10: |
0826448259 |
| ISBN 13: |
9780826448255 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
15 February, 2001 |
| Edition: |
2nd edition |
| Pages: |
368 |
| Description: |
This text explains, outlines and illustrates the principles of yield management. The second edition contains new chapters on the areas in which yield management has caught on since initial publication, including railway pricing, sports event pricing, and more. |
| Synopsis: |
This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries. |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Returnable |