| Title:
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FESTIVAL AND EVENTS MANAGEMENT
AN INTERNATIONAL ARTS AND CULTURE PERSPECTIVE |
| By: |
Ian Yeoman (Editor), Martin Robertson (Editor), Jane Ali-Knight (Editor) |
| Format: |
Paperback |
| List price:
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£63.99 |
| Our price: |
£57.59 |
| Discount: |
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| You save:
|
£6.40 |
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| ISBN 10: |
075065872X |
| ISBN 13: |
9780750658720 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
17 October, 2003 |
| Pages: |
440 |
| Description: |
Looking at the central role of events management in the cultural, tourism and arts industries, this title examines the following: events and cultural environments; managing the arts and leisure experience; and, marketing, policies and strategies of art and leisure management. It also provides illustrations of the event management operation. |
| Synopsis: |
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. |
| Illustrations: |
1, black & white illustrations |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Returnable |