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Item Details
Title: REVENUE MANAGEMENT AND PRICING
CASE STUDIES AND APPLICATIONS
By: Ian Yeoman, Una McMahon-Beattie
Format: Paperback

List price: £54.99
Our price: £52.24
Discount:
5% off
You save: £2.75
ISBN 10: 1844800628
ISBN 13: 9781844800629
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: CENGAGE LEARNING EMEA
Pub. date: 1 January, 2004
Pages: 232
Synopsis: Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch AirlinesRevenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.
Publication: UK
Imprint: Cengage Learning EMEA
Returns: Returnable
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