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Item Details
| Title:
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SERVICES MARKETING
MANAGING THE SERVICE VALUE CHAIN |
| By: |
Manfred Bruhn |
| Format: |
Paperback |
| List price:
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£49.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273681575 |
| ISBN 13: |
9780273681571 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
1 November, 2005 |
| Pages: |
504 |
| Description: |
Provides an argument that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, this book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits. |
| Synopsis: |
Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits.Geared towards final year marketing students, the book is also useful for postgraduate students and for practitioners who work, or wish to specialise in the area of services management and marketing. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Returnable |
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