 |
|
|
Item Details
| Title:
|
MARKETING FALLSTUDIEN
|
| By: |
Heribert Meffert, Manfred Bruhn |
| Format: |
Paperback |
| List price:
|
£39.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
3409236104 |
| ISBN 13: |
9783409236102 |
| Publisher: |
GABLER |
| Pub. date: |
1 January, 1993 |
| Edition: |
2., vollst. uberarb. u. erw. Aufl. 1993 |
| Pages: |
373 |
| Language: |
German & German |
| Synopsis: |
Professor Heribert Meffert und Professor Manfred Bruhn entwickeln in der neu gestalteten und wesentlich erweiterten zweiten Auflage das bewahrte Fallstudienkonzept konsequent weiter. Sie finden 35 komplette Fallstudien mit Kurzlosungen aus den Gebieten: Strategisches Marketing, Marktforschung und Marktsegmentierung, Produkt- und Sortimentspolitik, Kommunikationspolitik, Distributionspolitik, Preispolitik, Institutionelles Marketing. Anhand praxisrelevanter Entscheidungssituationen lassen sich erworbene Kenntnisse umsetzen und uberprufen. Besonders geeignet ist dieses Buch mit seinen Kurzlosungshinweisen auch fur die Vorbereitung auf die Diplomprufung im Fach Marketing. |
| Illustrations: |
black & white illustrations, bibliography |
| Publication: |
Germany |
| Imprint: |
Gabler |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|