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Item Details
Title:
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INTERNATIONAL MARKETING MANAGEMENT
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By: |
Erdener Kaynak |
Format: |
Hardback |
List price:
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£71.00 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0275912035 |
ISBN 13: |
9780275912031 |
Publisher: |
ABC-CLIO |
Pub. date: |
15 January, 1984 |
Pages: |
384 |
Synopsis: |
This collection of essays by an international group of experts examines the general features of marketing in the different economic climates around the world. The differences observed in the functioning of international markets are related in a systematic way to the differences in the socioeconomic, cultural and technological environments within which international marketers of both consumer as well as industrial goods operate. The book also examines the role of trade for economic development; the organization of marketing efforts of firms and the problems encountered in different international settings; and the link between domestic and foreign markets--products suitable for the home market that wil also fit export requirements. Transfer of marketing technology from developed to less-developed countries is suggested and the likely problems involved are discussed. |
Illustrations: |
illustrations |
Publication: |
US |
Imprint: |
Greenwood Press |
Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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