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Item Details
Title:
INDUSTRIAL PRODUCTS
A GUIDE TO THE INTERNATIONAL MARKETING ECONOMICS MODEL
By:
Erdener Kaynak, Hans Jansson
Format:
Hardback
List price:
£86.99
Our price:
£78.29
Discount:
10
% off
You save:
£8.70
ISBN 10:
1560244259
ISBN 13:
9781560244257
Availability:
Reprinting. This item may be subject to delays or cancellation.
Delivery rates
Stock:
Currently
0
available
Publisher:
TAYLOR & FRANCIS INC
Pub. date:
19 April, 1994
Pages:
248
Synopsis:
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Illustrations:
illustrations
Publication:
US
Imprint:
Haworth Press Inc
Returns:
Returnable
Some other items by this author:
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COMPARATIVE MARKETING SYSTEMS (HB)
CONSUMER BEHAVIOR IN ASIA
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CONTEXTUAL MANAGEMENT
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CROSS-NATIONAL AND CROSS-CULTURAL ISSUES IN FOOD MARKETING
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