CONSUMER BEHAVIOUR ANALYSIS by Gordon Foxall (Editor) ( 9780415196420 )

Item Details

Title:

CONSUMER BEHAVIOUR ANALYSIS
CRITICAL PERSPECTIVES ON BUSINESS AND MANAGEMENT

By:

Gordon Foxall (Editor)

Format:

Hardback

List price:

£1,000.00

Our price:

£970.00

Discount:

3% off

You save:

£30.00

ISBN 10:

0415196426

ISBN 13:

9780415196420

Availability:

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Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

15 November, 2001

Series:

Critical Perspectives on Business and Management

Pages:

1416

Description:

This set reprints key writings on different aspects of consumer psychology, through theoretical to empirical work. New introductions and a detailed index are included to guide the reader through the material.

Synopsis:

This set reprints key writings on different aspects of consumer psychology, through theoretical to empirical work. The areas covered include: foundations; theories and models of consumer behaviour; interpretive approaches; economic psychology of consumer behaviour; individual processes; beliefs, attitudes and decision processes; consumer choice, personality and cognitive style; the consumer environment; adoption and diffusion of innovations; socio-cultural influences, physical environment.

Illustrations:

index

Publication:

Imprint:

Routledge

Returns:

Returnable

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