 |
|
|
Item Details
| Title:
|
THE ROUTLEDGE COMPANION TO MARKETING HISTORY
|
| By: |
Mark Tadajewski (Editor), D. G. Brian Jones (Editor) |
| Format: |
Hardback |
| List price:
|
£250.00 |
| Our price: |
£225.00 |
| Discount: |
|
| You save:
|
£25.00 |
|
|
|
|
|
| ISBN 10: |
0415714184 |
| ISBN 13: |
9780415714181 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
|
| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
28 January, 2016 |
| Series: |
Routledge Companions in Business, Management and Accounting |
| Pages: |
464 |
| Synopsis: |
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business. |
| Illustrations: |
20 black & white illustrations, 6 black & white tables, 18 black & white |
| Publication: |
UK |
| Imprint: |
Taylor & Francis Ltd |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|