THE ROUTLEDGE COMPANION TO MARKETING HISTORY by Mark Tadajewski (Editor), D. G. Brian Jones (Editor) ( 9781134688685 )

Item Details

Title:

THE ROUTLEDGE COMPANION TO MARKETING HISTORY

By:

Mark Tadajewski (Editor), D. G. Brian Jones (Editor)

Format:

Electronic book text

List price:	£150.00
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

1134688687

ISBN 13:

9781134688685

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

29 January, 2016

Series:

Routledge Companions in Business, Management and Accounting

Pages:

464

Synopsis:

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.

Illustrations:

2 Line drawings, black and white; 18 Halftones, black and white; 6 Tables,

Publication:

Imprint:

Routledge

Returns:

Non-returnable

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BUSINESS-TO-BUSINESS MARKETING (HB)

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CRITICAL MARKETING (PB)

CRITICAL MARKETING STUDIES (HB)