| Title:
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PRODUCT LEADERSHIP
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| By: |
Robert G. Cooper |
| Format: |
Hardback |
| List price:
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£32.00 |
| Our price: |
£30.40 |
| Discount: |
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| You save:
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£1.60 |
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| ISBN 10: |
046501433X |
| ISBN 13: |
9780465014330 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
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| Stock: |
Currently 0 available |
| Publisher: |
INGRAM PUBLISHER SERVICES US |
| Pub. date: |
13 December, 2004 |
| Pages: |
304 |
| Description: |
Based on a major new study, a revision of the leading guide to new-product development for senior management, by the inventor of its most widely practiced approach |
| Synopsis: |
As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons.Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Basic Books |
| Returns: |
Returnable |
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