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Item Details
Title:
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PRODUCT LEADERSHIP
CREATING AND LAUNCHING SUPERIOR NEW PRODUCTS |
By: |
Robert G. Cooper |
Format: |
Hardback |
List price:
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£15.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0738200107 |
ISBN 13: |
9780738200101 |
Publisher: |
INGRAM PUBLISHER SERVICES US |
Pub. date: |
19 October, 1998 |
Pages: |
336 |
Description: |
Successful strategies for winning the product development war |
Synopsis: |
In Product Leadership, Robert Cooper reveals the winners' secrets, and offers managers an invaluable resource to help implement and oversee systematic high-quality new product processes; develop new product strategies; manage product portfolios; determine which products to kill and which to back with resources; and foster ingenuity to outperform the competition. Showcasing examples from the winners, Cooper demonstrates that it takes a commitment from all managers, including marketing, finance, R&D, and HR, to triumph over the competition and become a leader in the new products war. |
Illustrations: |
diagrams |
Publication: |
US |
Imprint: |
Perseus Books |
Returns: |
Non-returnable |
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A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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