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Item Details
| Title:
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PRODUCT LEADERSHIP
CREATING AND LAUNCHING SUPERIOR NEW PRODUCTS |
| By: |
Robert G. Cooper |
| Format: |
Hardback |
| List price:
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£15.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0738200107 |
| ISBN 13: |
9780738200101 |
| Publisher: |
INGRAM PUBLISHER SERVICES US |
| Pub. date: |
19 October, 1998 |
| Pages: |
336 |
| Description: |
Successful strategies for winning the product development war |
| Synopsis: |
In Product Leadership, Robert Cooper reveals the winners' secrets, and offers managers an invaluable resource to help implement and oversee systematic high-quality new product processes; develop new product strategies; manage product portfolios; determine which products to kill and which to back with resources; and foster ingenuity to outperform the competition. Showcasing examples from the winners, Cooper demonstrates that it takes a commitment from all managers, including marketing, finance, R&D, and HR, to triumph over the competition and become a leader in the new products war. |
| Illustrations: |
diagrams |
| Publication: |
US |
| Imprint: |
Perseus Books |
| Returns: |
Non-returnable |
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