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Item Details
| Title:
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BRANDS LAID BARE
USING MARKET RESEARCH FOR EVIDENCE-BASED BRAND MANAGEMENT |
| By: |
J. Kevin Ford |
| Format: |
Electronic book text |
| List price:
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£44.39 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470667559 |
| ISBN 13: |
9780470667552 |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
15 January, 2010 |
| Pages: |
168 |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Non-returnable |
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