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Item Details
| Title:
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HOW COME YOU DON'T HAVE AN E-BUSINESS STRATEGY?
THE ESSENTIAL GUIDE TO ONLINE BUSINESS |
| By: |
Matt Haig |
| Format: |
Paperback |
| List price:
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£7.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0749437278 |
| ISBN 13: |
9780749437275 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
3 April, 2002 |
| Pages: |
160 |
| Description: |
A guide to using the Internet for a company's competitive growth and advantage. It explores: the technology required; e-security; your e-brand; the market; pricing and making money; customers online; promotion/marketing techniques; measuring return on investment (ROI); and more. |
| Synopsis: |
While taking account of the more cautious e-business climate, Matt Haig challenges his readers with his contention that a well thought-out e-strategy is no longer a luxury but a necessity. In this guide he puts the emphasis on cost-effectiveness and aims to give realistic advice that is relevant to both small and large businesses. The work takes the reader through the key stages in developing a plan for using the Internet for competitive advantage and growth based on the company's goals, objectives, competitive environment and culture, such as: the technology required; e-security; your e-brand; the market; pricing and making money; customers online; promotion/marketing techniques; the tangible and intangible results/measuring return on investment (ROI); and the future forces of change. Taking a global perspective, this guide not only shows businesses how to attract global online audiences but also includes lots of real-life global case studies and opinion. |
| Illustrations: |
illustrations |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Returnable |
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