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Item Details
Title: HOW COME YOU DON'T HAVE AN E-BUSINESS STRATEGY?
THE ESSENTIAL GUIDE TO ONLINE BUSINESS
By: Matt Haig
Format: Paperback

List price: £7.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 0749437278
ISBN 13: 9780749437275
Publisher: KOGAN PAGE LTD
Pub. date: 3 April, 2002
Pages: 160
Description: A guide to using the Internet for a company's competitive growth and advantage. It explores: the technology required; e-security; your e-brand; the market; pricing and making money; customers online; promotion/marketing techniques; measuring return on investment (ROI); and more.
Synopsis: While taking account of the more cautious e-business climate, Matt Haig challenges his readers with his contention that a well thought-out e-strategy is no longer a luxury but a necessity. In this guide he puts the emphasis on cost-effectiveness and aims to give realistic advice that is relevant to both small and large businesses. The work takes the reader through the key stages in developing a plan for using the Internet for competitive advantage and growth based on the company's goals, objectives, competitive environment and culture, such as: the technology required; e-security; your e-brand; the market; pricing and making money; customers online; promotion/marketing techniques; the tangible and intangible results/measuring return on investment (ROI); and the future forces of change. Taking a global perspective, this guide not only shows businesses how to attract global online audiences but also includes lots of real-life global case studies and opinion.
Illustrations: illustrations
Publication: UK
Imprint: Kogan Page Ltd
Returns: Returnable
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