pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register


Item Details
Title: MOBILE MARKETING
LESSONS FROM GLOBAL BRAND LEADERS ON HOW TO MAKE A SUCCESS OF THE MOBILE CHANNEL
By: Matt Haig, Paul Berney
Format: Hardback

List price: £19.95


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0749459506
ISBN 13: 9780749459505
Publisher: KOGAN PAGE LTD
Pub. date: 3 May, 2019
Pages: 224
Description: Demonstrates what mobile marketing is, and shows you how it fits into the marketing mix and how to use it successfully. This title explores how this channel is being used in different ways by marketers throughout the world, and also shows the lessons that have been learnt from these experiences.
Synopsis: The current economic climate means that marketers must find lower cost channels with a better rate of return. "Mobile Marketing" demonstrates what mobile marketing is, shows you how it fits into the marketing mix and how to use it successfully. It explores how this exciting channel is being used in different ways by marketers throughout the world, and shows the lessons that have been learnt from these experiences. With case studies from brands such as Coca-Cola and American Express, you will learn everything you need to know to use the mobile marketing channel in order to acquire, engage and retain customers and crucially, how to use it build your brand. It covers all the essential aspects, including mobile internet, mobile applications, mobile services, advertising, how to build a mobile marketing strategy and privacy and permission. Also including online mobile demos to try out the technologies described and a connected, this essential title is a must-read for professionals who want to integrate it into their marketing mix.
Publication: UK
Imprint: Kogan Page Ltd
Returns: Non-returnable
Some other items by this author:
A BOY CALLED CHRISTMAS
A BOY CALLED CHRISTMAS (CD)
A BOY CALLED CHRISTMAS (HB)
A BOY CALLED CHRISTMAS (PB)
A BOY CALLED CHRISTMAS AND THE GIRL WHO SAVED CHRISTMAS BOX SET
BOY CALLED CHRISTMAS SIGNED EDITION (HB)
BRAND FAILURES
BRAND FAILURES
BRAND FAILURES (HB)
BRAND FAILURES (PB)
BRAND ROYALTY
BRAND SUCCESS
BRAND SUCCESS (PB)
COMFORT BOOK (HB)
DEAD FATHERS CLUB (PB)
DEAD FATHERS CLUB (PB)
ECHO BOY
ECHO BOY (CD)
ECHO BOY (PB)
EVIE AND THE ANIMALS
EVIE AND THE ANIMALS
EVIE AND THE ANIMALS (CD)
EVIE AND THE ANIMALS (HB)
EVIE IN THE JUNGLE X50 PACK (PB)
FATHER CHRISTMAS AND ME
FATHER CHRISTMAS AND ME (CD)
FATHER CHRISTMAS AND ME (CD)
FATHER CHRISTMAS AND ME (HB)
FATHER CHRISTMAS AND ME (PB)
GIRL WHO SAVED CHRISTMAS (CD)
GIRL WHO SAVED CHRISTMAS SIGNED EDITION (HB)
HAUNTED
HOW COME YOU DON'T HAVE AN E-BUSINESS STRATEGY? (PB)
HOW TO STOP TIME
HOW TO STOP TIME (CD)
HOW TO STOP TIME (HB)
HOW TO STOP TIME (HB)
HOW TO STOP TIME (HB)
HOW TO STOP TIME (PB)
HOW TO STOP TIME (PB)
HOW TO STOP TIME (PB)
HUMANS (CD)
HUMANS (PB)
HUMANS: AN A-Z
HUMANS: AN A-Z (PB)
IL CLUB DEI PADRI ESTINTI (PB)
KAIP KALEDU BERNIUKAS TECIO IESKOJO
LAST FAMILY IN ENGLAND (PB)
MIDNIGHT LIBRARY
MIDNIGHT LIBRARY (CD)
MIDNIGHT LIBRARY (HB)
MIDNIGHT LIBRARY SIGNED EDITION (HB)
MOBILE MARKETING (PB)
NOTES ON A NERVOUS PLANET (CD)
NOTES ON A NERVOUS PLANET (HB)
NOTES ON A NERVOUS PLANET (PB)
NOTES ON A NERVOUS PLANET (PB)
NOTES ON A NERVOUS PLANET SIGNED EDITION (HB)
POSSESSION OF MR CAVE (PB)
RADLEYS
REASONS TO STAY ALIVE
REASONS TO STAY ALIVE (CD)
REASONS TO STAY ALIVE (HB)
REASONS TO STAY ALIVE (PB)
REASONS TO STAY ALIVE (PB)
REASONS TO STAY ALIVE SIGNED EDITION (HB)
SHADOW FOREST
SHADOW FOREST (HB)
SHADOW FOREST (PB)
THE DEAD FATHERS CLUB (CD)
THE DEAD FATHERS CLUB (PB)
THE ECHO BOY (HB)
THE GIRL WHO SAVED CHRISTMAS
THE GIRL WHO SAVED CHRISTMAS (CD)
THE GIRL WHO SAVED CHRISTMAS (HB)
THE GIRL WHO SAVED CHRISTMAS (PB)
THE HUMANS
THE HUMANS (HB)
THE HUMANS (PB)
THE LAST FAMILY IN ENGLAND (PB)
THE POSSESSION OF MR CAVE
THE POSSESSION OF MR CAVE
THE POSSESSION OF MR CAVE (HB)
THE POSSESSION OF MR CAVE (PB)
THE RADLEYS
THE RADLEYS (PB)
THE RADLEYS (PB)
THE RADLEYS (PB)
THE RADLEYS (PB)
THE RADLEYS (PB)
THE RUNAWAY TROLL
THE RUNAWAY TROLL (HB)
THE RUNAWAY TROLL (PB)
TO BE A CAT
TO BE A CAT (PB)
TRUTH PIXIE (HB)
TRUTH PIXIE GOES TO SCHOOL (HB)
TRUTH PIXIE SIGNED EDITION (HB)

TOP SELLERS IN THIS CATEGORY
Hacking Growth (Paperback)
By: Morgan Brown, Sean Ellis
Ebury Publishing
Our Price : £10.94
more details
The Challenger Sale (Paperback)
By: Brent Adamson, Matthew Dixon
Penguin Books Ltd
Our Price : £10.94
more details
Building a Storybrand (Paperback)
By: Donald Miller
Thomas Nelson Publishers
Our Price : £9.48
more details
How to Style Your Brand (Paperback)
By: Fiona Humberstone
Copper Beech Press
Our Price : £14.60
more details
Go-Givers Sell More (Paperback)
By: Bob Burg, John David Mann
Penguin Books Ltd
Our Price : £7.29
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 business & management
 sales & marketing


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 

Top Pick This Month
Hamnet
By: MAGGIE O''FARRELL
WINNER OF THE 2020 WOMEN''S PRIZE FOR FICTION*As featured on Newsnight, Front Row, Radio 5 Live and Open Book*A BBC Best Book of 2020A 2020 Book to Look Out For in Stylist, The Sunday Times, The Times, Observer, Cosmopolitan, Daily Mail and more
add to basket

Brand New • Fiction • Children
Zara Hossain is Here
By: SABINA KHAN
A timely and honest coming-of-age story that explores the complicated relationship between identity, culture, family, and love. Main character Zara must face Islamophobia and prejudice and navigate falling in love for the first time...
add to basket

Brand New • Fiction • Children
Everyday Magic
By: JESS KIDD
Magical, mischievous and mysterious, Everyday Magic is an enchanted mix of The Witches, Nevermoor and Lemony Snicket
add to basket

Brand New • Fiction • Children
add to basket