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Item Details
| Title:
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BRAND FAILURES
THE TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME |
| By: |
Matt Haig |
| Format: |
Electronic book text |
| List price:
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£19.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0749463007 |
| ISBN 13: |
9780749463007 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
3 May, 2011 |
| Edition: |
2nd Revised edition |
| Pages: |
256 |
| Synopsis: |
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost.Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading.He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt.A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand. |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Non-returnable |
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