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Item Details
| Title:
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BRAND SUCCESS
HOW THE WORLD'S TOP 100 BRANDS THRIVE AND SURVIVE |
| By: |
Matt Haig |
| Format: |
Paperback |
| List price:
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£24.99 |
| Our price: |
£22.49 |
| Discount: |
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| You save:
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£2.50 |
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| ISBN 10: |
0749462876 |
| ISBN 13: |
9780749462871 |
| Availability: |
This item will be printed on demand and will usually be dispatched within 10 days.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
3 May, 2011 |
| Edition: |
2nd Revised edition |
| Pages: |
304 |
| Description: |
With comment from brand managers, psychologists, academics, and other experts, Brand Success is an invaluable resource for brand managers, marketers and students around the world. For the rest of us, it's simply a great read. |
| Synopsis: |
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication.The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we're guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success.With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students. For the rest of us, it's simply a great read. |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Non-returnable |
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