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Item Details
Title: MARKETING PLANS FOR SERVICES
A COMPLETE GUIDE
By: Malcolm McDonald, Pennie Frow, Adrian Payne
Format: Electronic book text

List price: £43.19


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1119951860
ISBN 13: 9781119951865
Publisher: JOHN WILEY & SONS INC
Pub. date: 3 October, 2011
Edition: 3rd Revised edition
Pages: 512
Publication: US
Imprint: John Wiley & Sons Inc
Returns: Non-returnable
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