HANDBOOK OF CRM by Adrian Payne ( 9780750664370 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

HANDBOOK OF CRM
ACHIEVING EXCELLENCE THROUGH CUSTOMER MANAGEMENT

By:

Adrian Payne

Format:

Hardback

List price:

£58.99

Our price:

£53.09

Discount:

10% off

You save:

£5.90

ISBN 10:

0750664371

ISBN 13:

9780750664370

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

31 October, 2005

Pages:

458

Description:

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This book provides coverage of the key concepts in this vital field. It helps in understanding the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.

Synopsis:

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.

Illustrations:

Approx. 100 illustrations

Publication:

Imprint:

Butterworth-Heinemann Ltd

Returns:

Returnable

Some other items by this author:

CUSTOMER RELATIONSHIP MANAGEMENT