| Title:
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MARKET SEGMENTATION
HOW TO DO IT, HOW TO PROFIT FROM IT |
| By: |
Malcolm McDonald, Ian Dunbar |
| Format: |
Paperback |
| List price:
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£39.50 |
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| ISBN 10: |
0750659815 |
| ISBN 13: |
9780750659819 |
| Publisher: |
ELSEVIER SCIENCE & TECHNOLOGY |
| Pub. date: |
18 September, 2004 |
| Pages: |
512 |
| Description: |
Segmentation and marketing mapping are core areas of the marketing syllabus. Dealing with market segmentation, this book features diagrams and market maps. It is intended for students and executives. |
| Synopsis: |
* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. |
| Illustrations: |
Approx. 150 illustrations; Illustrations, unspecified |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Returnable |