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Item Details
Title: ADVERTISING MEDIA PLANNING
A BRAND MANAGEMENT APPROACH
By: Donald W. Jugenheimer, Larry D. Kelly, Kim Bartel Sheehan
Format: Electronic book text

List price: £34.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1317477618
ISBN 13: 9781317477617
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 12 February, 2015
Edition: 3rd Revised edition
Pages: 304
Synopsis: Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Illustrations: Illustrations
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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ADVERTISING AND PUBLIC RELATIONS RESEARCH
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ADVERTISING MANAGEMENT
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ADVERTISING MANAGEMENT
ADVERTISING MANAGEMENT (HB)
ADVERTISING MANAGEMENT (PB)
ADVERTISING MANAGEMENT IN A DIGITAL ENVIRONMENT
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ADVERTISING MEDIA PLANNING
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ADVERTISING MEDIA PLANNING (HB)
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ADVERTISING MEDIA PLANNING (PB)
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ADVERTISING MEDIA WORKBOOK AND SOURCEBOOK
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ADVERTISING MEDIA WORKBOOK AND SOURCEBOOK
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ADVERTISING MEDIA WORKBOOK AND SOURCEBOOK
ADVERTISING MEDIA WORKBOOK AND SOURCEBOOK
ADVERTISING MEDIA WORKBOOK AND SOURCEBOOK (PB)
ADVERTISING MEDIA WORKBOOK AND SOURCEBOOK (PB)
BASIC ADVERTISING (PB)
CASES IN ADVERTISING MANAGEMENT
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USING QUALITATIVE RESEARCH IN ADVERTISING (PB)

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