pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register
CATEGORY BROWSE
Arts

Agriculture

Biography

Business

Children's

Computing

Earth Sciences

Economics

Educational

Engineering

English Language Teaching (ELT)

Environment

Family

Fiction

Finance

Geography

Home

Humanities

Industry

Information

Information Technology

Interdisciplinary Subjects

Language

Law

Leisure Interests

Literature

Mathematics

Medicine

Planning

Practical Interests

Reference

Science

Social Sciences

Sport

Technology

Travel

Veterinary Science


ABOUT US
About Us
Contact Us
Terms & Conditions

Item Details
Title: STRATEGIC MARKETING PLANNING
By: Richard M. S. Wilson
Format: Electronic book text

List price: £39.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 1136435204
ISBN 13: 9781136435201
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 27 March, 2009
Edition: 2nd New edition
Pages: 544
Synopsis: Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity* Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation* Changing routes to market* Developments in e-marketing * Changing environmental structures and pressures
Publication: UK
Imprint: Routledge
Returns: Non-returnable
Some other items by this author:
ACCOUNTING EDUCATION RESEARCH
ACCOUNTING EDUCATION RESEARCH
ACCOUNTING EDUCATION RESEARCH
ACCOUNTING EDUCATION RESEARCH (HB)
ACCOUNTING EDUCATION RESEARCH (PB)
ACCOUNTING FOR MARKETING (PB)
AUDIT EDUCATION
AUDIT EDUCATION
AUDIT EDUCATION
AUDIT EDUCATION (HB)
AUDIT EDUCATION (PB)
COMMUNICATION IN ACCOUNTING EDUCATION
COMMUNICATION IN ACCOUNTING EDUCATION
COMMUNICATION IN ACCOUNTING EDUCATION
COMMUNICATION IN ACCOUNTING EDUCATION (HB)
FINANCIAL ANALYSIS (PB)
LECTURING
LIBERALISING THE ACCOUNTING CURRICULUM IN UNIVERSITY EDUCATION
LIBERALISING THE ACCOUNTING CURRICULUM IN UNIVERSITY EDUCATION
LIBERALISING THE ACCOUNTING CURRICULUM IN UNIVERSITY EDUCATION
LIBERALISING THE ACCOUNTING CURRICULUM IN UNIVERSITY EDUCATION (HB)
LIBERALISING THE ACCOUNTING CURRICULUM IN UNIVERSITY EDUCATION (PB)
MARKETING CONTROLLERSHIP
MARKETING CONTROLLERSHIP
MARKETING CONTROLLERSHIP
MARKETING CONTROLLERSHIP (HB)
PERSONAL TRANSFERABLE SKILLS IN ACCOUNTING EDUCATION
PERSONAL TRANSFERABLE SKILLS IN ACCOUNTING EDUCATION
PERSONAL TRANSFERABLE SKILLS IN ACCOUNTING EDUCATION
PERSONAL TRANSFERABLE SKILLS IN ACCOUNTING EDUCATION (HB)
PERSONAL TRANSFERABLE SKILLS IN ACCOUNTING EDUCATION RPD (PB)
RESEARCHING ACCOUNTING EDUCATION
RESEARCHING ACCOUNTING EDUCATION
RESEARCHING ACCOUNTING EDUCATION
RESEARCHING ACCOUNTING EDUCATION (HB)
ROUTLEDGE COMPANION TO ACCOUNTING EDUCATION
STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT (HB)
STRATEGIC MARKETING MANAGEMENT (PB)
STRATEGIC MARKETING MANAGEMENT (PB)
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING (HB)
STRATEGIC MARKETING PLANNING (HB)
STRATEGIC MARKETING PLANNING (PB)
STRATEGIC MARKETING PLANNING (PB)
SUSTAINABILITY IN ACCOUNTING EDUCATION
SUSTAINABILITY IN ACCOUNTING EDUCATION
SUSTAINABILITY IN ACCOUNTING EDUCATION
SUSTAINABILITY IN ACCOUNTING EDUCATION (HB)
SUSTAINABILITY IN ACCOUNTING EDUCATION (PB)
TEACHING IFRS
TEACHING IFRS
TEACHING IFRS
TEACHING IFRS (HB)
TEACHING IFRS (PB)
THE INTERFACE OF ACCOUNTING EDUCATION AND PROFESSIONAL TRAINING
THE INTERFACE OF ACCOUNTING EDUCATION AND PROFESSIONAL TRAINING
THE INTERFACE OF ACCOUNTING EDUCATION AND PROFESSIONAL TRAINING
THE INTERFACE OF ACCOUNTING EDUCATION AND PROFESSIONAL TRAINING (HB)
THE INTERFACE OF ACCOUNTING EDUCATION AND PROFESSIONAL TRAINING (PB)
THE MARKETING / ACCOUNTING INTERFACE
THE MARKETING / ACCOUNTING INTERFACE
THE MARKETING / ACCOUNTING INTERFACE
THE MARKETING / ACCOUNTING INTERFACE (HB)
THE MARKETING / ACCOUNTING INTERFACE (PB)
THE ROUTLEDGE COMPANION TO ACCOUNTING EDUCATION
THE ROUTLEDGE COMPANION TO ACCOUNTING EDUCATION
THE ROUTLEDGE COMPANION TO ACCOUNTING EDUCATION
THE ROUTLEDGE COMPANION TO ACCOUNTING EDUCATION (HB)

TOP SELLERS IN THIS CATEGORY
Go-Givers Sell More (Paperback)
By: Bob Burg, John David Mann
Penguin Books Ltd
Our Price : £8.02
more details
The Effortless Experience (Paperback)
By: Matthew Dixon, Nicholas Toman, Rick DeLisi
Penguin Books Ltd
Our Price : £12.40
more details
The 22 Immutable Laws Of Marketing (Paperback)
By: Al Ries, Jack Trout
Profile Books Ltd
Our Price : £7.29
more details
Building a Storybrand (Paperback)
By: Donald Miller
Thomas Nelson Publishers
Our Price : £10.94
more details
Perennial Seller (Paperback)
By: Ryan Holiday
Profile Books Ltd
Our Price : £8.02
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 business & management
 sales & marketing


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 

NEW
Illustrated Encyclopedia of Science
By: CLAUDIA MARTIN
add to basket

Fiction
Impossible Creatures
By: KATHERINE RUNDELL
add to basket

Fiction
Not for the Faint of Heart
By: LEX CROUCHER
add to basket

Fiction
Secret of Golden Island
By: NATASHA FARRANT
add to basket

Early Learning
Dictionary Story
By: SAM WINSTON
add to basket

Early Learning
Little Worried Caterpillar (PB)
By: CHRISTINE PYM
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
add to basket

Early Learning
Nutty Numbers
By: DR. SEUSS
add to basket

Picture Book
All the Things We Carry PB
By: HELEN DOCHERTY
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
add to basket

Picture Book
Animal Swim School
By: KATE PERIDOT
add to basket