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Item Details
Title:
THE MARKETING / ACCOUNTING INTERFACE
By:
Robin Roslender (Editor), Richard M. S. Wilson (Editor)
Format:
Paperback
List price:
£44.99
Our price:
£40.49
Discount:
10
% off
You save:
£4.50
ISBN 10:
1138192880
ISBN 13:
9781138192881
Availability:
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available
Publisher:
TAYLOR & FRANCIS LTD
Pub. date:
21 January, 2016
Series:
Key Issues in Marketing Management
Pages:
232
Synopsis:
When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in accordance with their own norms. In his seminal 1956 paper on general systems theory, the economist Kenneth Boulding referred to the phenomenon of "specialised ears and generalised deafness", which can be seen to exist when marketing managers are financially illiterate or when financial managers lack the necessary insights to design, implement and operate accounting systems which are useful to marketing managers in carrying out their roles. It is increasingly difficult to attach credence to the idea of marketing managers who lack financial skills, or financial managers who fail to relate to the context in which marketing managers operate. Understanding the marketing/accounting interface is therefore important in generating emergent properties from the interaction of marketers and accountants whereby the whole is greater than the sum of the parts.The chapters in this volume seek to address this challenge. This book was originally published as a special issue of the Journal of Marketing Management.
Publication:
UK
Imprint:
Routledge
Returns:
Returnable
Some other items by this author:
ACCOUNTING EDUCATION RESEARCH
ACCOUNTING EDUCATION RESEARCH
ACCOUNTING EDUCATION RESEARCH
ACCOUNTING EDUCATION RESEARCH (HB)
ACCOUNTING EDUCATION RESEARCH (PB)
ACCOUNTING FOR MARKETING (PB)
AUDIT EDUCATION
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AUDIT EDUCATION
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COMMUNICATION IN ACCOUNTING EDUCATION
COMMUNICATION IN ACCOUNTING EDUCATION
COMMUNICATION IN ACCOUNTING EDUCATION
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CRIME AND PUNISHMENT IN CONTEMPORARY CULTURE
LECTURING
LIBERALISING THE ACCOUNTING CURRICULUM IN UNIVERSITY EDUCATION
LIBERALISING THE ACCOUNTING CURRICULUM IN UNIVERSITY EDUCATION
LIBERALISING THE ACCOUNTING CURRICULUM IN UNIVERSITY EDUCATION
LIBERALISING THE ACCOUNTING CURRICULUM IN UNIVERSITY EDUCATION (HB)
LIBERALISING THE ACCOUNTING CURRICULUM IN UNIVERSITY EDUCATION (PB)
MARKETING CONTROLLERSHIP
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PERSONAL TRANSFERABLE SKILLS IN ACCOUNTING EDUCATION
PERSONAL TRANSFERABLE SKILLS IN ACCOUNTING EDUCATION
PERSONAL TRANSFERABLE SKILLS IN ACCOUNTING EDUCATION
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RESEARCHING ACCOUNTING EDUCATION
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SOCIOLOGICAL PERSPECTIVES ON MODERN ACCOUNTANCY
SOCIOLOGICAL PERSPECTIVES ON MODERN ACCOUNTANCY
SOCIOLOGICAL PERSPECTIVES ON MODERN ACCOUNTANCY
SOCIOLOGICAL PERSPECTIVES ON MODERN ACCOUNTANCY
SOCIOLOGICAL PERSPECTIVES ON MODERN ACCOUNTANCY (HB)
SOCIOLOGICAL PERSPECTIVES ON MODERN ACCOUNTANCY (PB)
STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
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STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT (HB)
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STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
STRATEGIC MARKETING PLANNING
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STRATEGIC MARKETING PLANNING (HB)
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SUSTAINABILITY IN ACCOUNTING EDUCATION
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SUSTAINABILITY IN ACCOUNTING EDUCATION (PB)
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THE INTERFACE OF ACCOUNTING EDUCATION AND PROFESSIONAL TRAINING
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