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Item Details
Title: STRATEGIC MARKETING PLANNING
By: Colin Gilligan, Richard M. S. Wilson, Dr. Tony Hines
Format: Hardback

List price: £125.00


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 1138775215
ISBN 13: 9781138775213
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 31 January, 2017
Edition: 3rd Revised edition
Pages: 576
Synopsis: Strategic Marketing Planning is an evolution from Wilson and Gilligan's classic textbook Strategic Marketing Management for students or courses that are covering marketing strategy, but without the implementation or control aspects. Like its predecessor, its focus is on simple questions: Where are we now? And where do we want to be? This third edition of a hugely successful text has a fresh new colour layout and substantial new content and revisions, including: Additional pedagogy in the form of case exercises and activities and end of chapter questions The digital marketplace and consumer Contemporary issues in strategic marketing planning International marketing The book also includes a new collection of international cases studies, and includes a suite of teaching aids including an instructor's guide and PowerPoint slides. This new edition ensures this textbook it will remain a key resource for students of business and marketing. It's the perfect choice of text for tutors that want to teach how to think strategically about operational marketing without focusing on the details of implementation.
Publication: UK
Imprint: Routledge
Returns: Returnable
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