| Title:
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ACCOUNTING FOR MARKETING
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| By: |
Richard M. S. Wilson |
| Format: |
Paperback |
| List price:
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£50.99 |
| Our price: |
£48.44 |
| Discount: |
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£2.55 |
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| ISBN 10: |
1861524684 |
| ISBN 13: |
9781861524683 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
29 April, 1999 |
| Series: |
Advanced Management Accounting & Finance S. |
| Pages: |
186 |
| Description: |
This text shows how management accounting can play a valuable role in the control of marketing activities and highlights thinking in strategic management accounting. It also highlights the possible problems of accounting for marketing, and offers suggestions on how to overcome them. |
| Synopsis: |
This text shows how management accounting can play a valuable role in the planning and control of marketing activities and highlights current thinking in strategic management accounting and accounting for marketing assets. Both marketing and distribution planning and performance measurement are analyzed, as well as strategic issues. The book allows students the opportunity to gain a greater understanding of how to design and apply management accounting systems, in order to improve organizational effectiveness by using better organizational control. This is an introduction to the possible problems of accounting in marketing and it provides insight into how these can be overcome. |
| Illustrations: |
black & white illustrations |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Returnable |