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Item Details
The item which you searched for
has been replaced by a newer edition. To view details of the newer edition
click
here
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| Title:
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INTERNATIONAL MARKETING STRATEGY
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| By: |
Isobel Doole, Robin Lowe |
| Format: |
Paperback |
| List price:
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£53.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1844807630 |
| ISBN 13: |
9781844807635 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
24 January, 2008 |
| Edition: |
5th Revised edition |
| Pages: |
480 |
| Description: |
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing. |
| Synopsis: |
The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place. |
| Illustrations: |
Illustrations (chiefly col.) |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Returnable |
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