| Title:
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INTERNATIONAL MARKETING STRATEGY
ANALYSIS, DEVELOPMENT AND IMPLEMENTATION |
| By: |
Isobel Doole |
| Format: |
Paperback |
| List price:
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£23.99 |
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| ISBN 10: |
1861522207 |
| ISBN 13: |
9781861522207 |
| Publisher: |
THOMSON LEARNING |
| Pub. date: |
31 October, 2001 |
| Pages: |
450 |
| Description: |
This textbook sets out the context, techniques and strategies involved in successful international marketing. It breaks down the area into three main parts: analysis; development; and implementation. |
| Returns: |
Returnable |