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Item Details
Title: MARKETING AND RETAIL PHARMACY
By: Colin Gilligan, Robin Lowe, Peter Cattee
Format: Electronic book text

List price: £23.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 1498789390
ISBN 13: 9781498789394
Publisher: TAYLOR & FRANCIS EBOOKS
Pub. date: 15 May, 2016
Synopsis: Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.
Publication: UK
Imprint: CRC Press
Returns: Non-returnable
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