MARKETING AND GENERAL PRACTICE by Colin Gilligan, Robin Lowe ( 9781498792257 )

Item Details

Title:

MARKETING AND GENERAL PRACTICE

By:

Format:

Electronic book text

List price:	£23.99
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ISBN 10:

1498792251

ISBN 13:

9781498792257

Publisher:

TAYLOR & FRANCIS EBOOKS

Pub. date:

15 May, 2016

Synopsis:

This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of GPs and practice managers over a variety of situations and concludes with a comprehensive case study of one particular practice with which the authors worked. Readers of this book should gain a clear idea of the nature and purpose of marketing techniques and how the opportunities now becoming available can benefit both practice and patients.

Publication:

Imprint:

CRC Press

Returns:

Non-returnable

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CASINO INDUSTRY IN ASIA PACIFIC

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