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Item Details
| Title:
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MARKETING MANAGEMENT
KNOWLEDGE AND SKILLS |
| By: |
J.PAUL PETER |
| Format: |
paperback |
| List price:
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£34.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0071215050 |
| ISBN 13: |
9780071215053 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 April, 2003 |
| Edition: |
7REV ED |
| Pages: |
896 |
| Description: |
Serves as an overview for critical issues in marketing management. This text chapters analyze the marketing process and aims to give the foundation needed for success in marketing management. It includes 45 cases that focus on the role of marketing in cross-functional business and organization strategies. |
| Illustrations: |
ILLUSTRATIONS, (SOME COLOUR ) MAPS, PORTS |
| Returns: |
Returnable |
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