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Item Details
| Title:
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UNDERSTANDING AND MANAGING CUSTOMERS
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| By: |
Peter Lancaster, Robin Lowe, Isabel Doole |
| Format: |
Paperback |
| List price:
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£48.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273685627 |
| ISBN 13: |
9780273685623 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
5 October, 2004 |
| Pages: |
368 |
| Description: |
A comprehensive overview of the process and pitfalls of understanding and managing customers, designed for first year undergraduates on both business studies and marketing degrees. This text is also useful for HND students, those studying for the Chartered Institute of Marketing certificate and practitioners in the early stages of their careers. |
| Synopsis: |
Understanding and Managing Customers provides a comprehensive overview of the process and pitfalls of understanding and managing customers. Readers gain an easy and applied introduction to this subject thanks to the accessible and clear writing style and a truly European focus.Designed for first year undergraduates on both business studies and marketing degrees. This text is also useful for HND students, those studying for the Chartered Institute of Marketing certificate and practitioners in the early stages of their careers. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Returnable |
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