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Item Details
Title: ADDICTION AS CONSUMER CHOICE
EXPLORING THE COGNITIVE DIMENSION
By: Gordon Foxall
Format: Hardback

List price: £150.00
Our price: £135.00
Discount:
10% off
You save: £15.00
ISBN 10: 0415703204
ISBN 13: 9780415703208
Availability: Usually dispatched within 1-3 weeks.
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Publisher: TAYLOR & FRANCIS LTD
Pub. date: 15 February, 2016
Series: Routledge Studies in Marketing
Pages: 238
Synopsis: A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further resolution, relapse, and so on. Understood in this way, addiction includes substance abuse as well as behavioral compulsions like excessive gambling or even uncontrollable shopping. Behavioral economics and neurophysiology provide well-worn paths to understanding this behavior and this book regards them as central components of this quest. However, the specific question it seeks to answer is, What part does cognition - the desires we pursue and the beliefs we have about how to accomplish them - play in explaining addictive behavior? The answer is sought in a methodology that indicates why and where cognitive explanation is necessary, the form it should take, and the outcomes of employing it to understand addiction.It applies the Behavioral Perspective Model (BPM) of consumer choice, a tried and tested theory of more routine consumption, ranging from everyday product and brand choice, through credit purchasing and environmental despoliation, to the more extreme aspects of consumption represented by compulsion and addiction. The book will advance debate among behavioral scientists, cognitive psychologists, and other professionals about the nature of economic and social behavior.
Illustrations: 23 black & white illustrations, 1 black & white tables, 1 black & white
Publication: UK
Imprint: Taylor & Francis Ltd
Returns: Returnable
Some other items by this author:
ADDICTION AS CONSUMER CHOICE
ADDICTION AS CONSUMER CHOICE
ADDICTION AS CONSUMER CHOICE
ADVANCED INTRODUCTION TO CONSUMER BEHAVIOR ANALYSIS (HB)
ADVANCED INTRODUCTION TO CONSUMER BEHAVIOR ANALYSIS (PB)
CONSUMER BEHAVIOUR (HB)
CONSUMER BEHAVIOUR (PB)
CONSUMER BEHAVIOUR (PB)
CONSUMER BEHAVIOUR ANALYSIS (HB)
CONSUMER PSYCHOLOGY FOR MARKETING (PB)
CONSUMER PSYCHOLOGY IN BEHAVIORAL PERSPECTIVE (PB)
CONSUMERS IN CONTEXT
CONSUMERS IN CONTEXT
CONSUMERS IN CONTEXT
CONSUMERS IN CONTEXT (HB)
CONSUMERS IN CONTEXT (PB)
CONTEXT AND COGNITION IN CONSUMER PSYCHOLOGY
CONTEXT AND COGNITION IN CONSUMER PSYCHOLOGY
CONTEXT AND COGNITION IN CONSUMER PSYCHOLOGY
CONTEXT AND COGNITION IN CONSUMER PSYCHOLOGY (HB)
CONTEXT AND COGNITION IN CONSUMER PSYCHOLOGY (PB)
CORPORATE INNOVATION
CORPORATE INNOVATION
CORPORATE INNOVATION
CORPORATE INNOVATION (PB)
CORPORATE INNOVATION (RLE MARKETING) (HB)
HANDBOOK OF DEVELOPMENTS IN CONSUMER BEHAVIOUR (HB)
HANDBOOK OF DEVELOPMENTS IN CONSUMER BEHAVIOUR (PB)
INTENTIONAL BEHAVIORISM
INTERPRETING CONSUMER CHOICE
INTERPRETING CONSUMER CHOICE
INTERPRETING CONSUMER CHOICE
INTERPRETING CONSUMER CHOICE
INTERPRETING CONSUMER CHOICE
INTERPRETING CONSUMER CHOICE (HB)
INTERPRETING CONSUMER CHOICE (PB)
MARKETING IN THE SERVICE INDUSTRIES
MARKETING IN THE SERVICE INDUSTRIES
MARKETING IN THE SERVICE INDUSTRIES
MARKETING IN THE SERVICE INDUSTRIES (HB)
MARKETING IN THE SERVICE INDUSTRIES (PB)
MARKETING PSYCHOLOGY (PB)
PERSPECTIVES ON CONSUMER CHOICE (HB)
STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT (PB)
STRATEGIC MARKETING MANAGEMENT (RLE MARKETING) (HB)
THE MARKETING FIRM (HB)
THEORY OF THE MARKETING FIRM (HB)

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